She’s funny. She’s smart. And she’s sneaky… I don’t mean that in a bad way – she has to be sneaky in her line of work.
Laurie Guest is not only a professional speaker, she is also a “secret shopper”. Companies hire her and her team to play the part of an average customer, whilst surreptitiously documenting the service they receive. It’s all very cloak-and-dagger, but she isn’t spying on “the enemy” to wreak havoc on their moral; she’s there to proclaim their successes and discreetly discuss, and provide remedy, for their shortcomings.
Laurie Guest is a Certified Speaking Professional and owner of Solutions Are Brewing, the speaking, training, and education firm she founded two decades ago to rid the planet of uninspired customer service and ineffective teams. Not to mention unproductive thinking and behavior.
In this episode, Laurie talks to us about how she has found multiple revenue streams stemming from her speaking engagements – and some strategies to help us realize the same potential in our businesses.
Her “Profit Ability” is one she is well known for, especially amongst her peers at the National Speakers Association, and that is her ability to set up pricing structures that WORK. If you’ve ever asked yourself, “What should I charge for this?”, you need to listen to Laurie’s sweet-spot pricing strategy explained in this episode.
But a word of warning: Don’t ever challenge her to a game of Monopoly. Funny, Smart and Sneaky are apparently the necessary skills needed to become a Monopoly champion. Rumor has it, she plays for real money.
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