Laurie Guest: Secretly Improving Customer Experience

She’s funny. She’s smart. And she’s sneaky… I don’t mean that in a bad way – she has to be sneaky in her line of work.

Laurie Guest is not only a professional speaker, she is also a “secret shopper”. Companies hire her and her team to play the part of an average customer, whilst surreptitiously documenting the service they receive. It’s all very cloak-and-dagger, but she isn’t spying on “the enemy” to wreak havoc on their moral; she’s there to proclaim their successes and discreetly discuss, and provide remedy, for their shortcomings.

Laurie Guest is a Certified Speaking Professional and owner of Solutions Are Brewing, the speaking, training, and education firm she founded two decades ago to rid the planet of uninspired customer service and ineffective teams. Not to mention unproductive thinking and behavior.

In this episode, Laurie talks to us about how she has found multiple revenue streams stemming from her speaking engagements – and some strategies to help us realize the same potential in our businesses.

Her “Profit Ability” is one she is well known for, especially amongst her peers at the National Speakers Association, and that is her ability to set up pricing structures that WORK. If you’ve ever asked yourself, “What should I charge for this?”, you need to listen to Laurie’s sweet-spot pricing strategy explained in this episode.

But a word of warning: Don’t ever challenge her to a game of Monopoly. Funny, Smart and Sneaky are apparently the necessary skills needed to become a Monopoly champion. Rumor has it, she plays for real money.

Connect With Laurie:

Linked In


Solutions Are Brewing

Guest Encounters


About Author: Nick Night
Nick Night is CEO and Co-Founder of Revizzit, the platform for Connected Online Learning products. After experiencing difficulties with piracy, unauthorized sharing, and ineffective digital distribution methods, Nick was inspired to build the platform that would finally allow creators and entrepreneurs to have a viable, flexible, and most importantly, profitable way to sell enhanced e-books, videos, e-courses and software. As a milestone toward that goal, Revizzit was recently named one of the top 100 companies in the digital content industry. Nick also consults on digital product strategies for many top business leaders, industry experts, and hall of fame speakers, and is the author of the book, Synced: Supercharge Your Business With The Power Of Connected Products. As a software developer and entrepreneur, Nick Night has created unique digital products for niche audiences, including his renowned BeatNik line of ukulele software products. Formerly, Nick was an executive in television animation and online games - and if you Google “Nicholas Night and Kinga”, you'll also discover that he was once a world famous magician, appearing with his wife, Kinga, on stage and television in over 30 countries.

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